RED Talks
These short podcasts / videos are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.
We hope you find them useful and that the help you to See More Clearly.
Brand Building
iDeator: A shortcut to NPD success
Unlocking Brand Growth with Category Entry Points – Jan 2024
The benefits of investigating and measuring Category Entry Points
Focusing on the long tail to target brand growth
Advertising Effectiveness & Targeting
Why you shouldn’t go dark during a crisis
Segmenting your market for targeted understanding
Understanding Consumers
Reaching Him Right: Marketing To Men – April 2024
Understanding the Irish Consumer Outlook – Oct 2023
How behavioural economics helps us to decode human decisions and choices
Insight to help brands navigate the accelerated consumer move online
Sustainability
Sustainability during a cost of living crisis
Sustainability – The Consumer Viewpoint
Covid 19 Impact