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10.12.2015May The Force Be With Your Brand!
The most anticipated movie of the year, Star Wars – The Force Awakens, is set to hit cinemas on the 17th December 2015. This will be the 7th movie in…
Political Poll
23.11.2015Longer Term Trends Positive for Fine Gael – SBP Poll Nov 15
At face value this poll shows a relatively stable political landscape, with no significant movement for any party, and all the month on month moves within the margin of error….
News
10.11.2015Dept of Finance, SME Credit Demand Survey
The independent survey on demand for bank credit by SMEs in Ireland was published this week covering the period April to September 2015. This survey was conducted by RED C…
News
02.11.2015Consumer Mood Oct 2015
The latest RED C Consumer Mood Monitor shows that consumers are ready to start spending after 3 years of improved Consumer Mood. The improved spend is likely to affect all…
Comment
02.11.2015The Intricacies of PR – Hope for the Government Yet
As the saying goes, a week is a long time in Politics, and there’s no questioning that this has been a long week for those in Government, particularly those in…
Comment
12.10.2015The impact of mobile & native advertising
The impact extends beyond simply creating awareness of a new French wine range in Lidl to impact overall brand consideration for Lidl and brand perceptions in terms of product range,…
Comment
04.10.2015Back to the Future – Marketing for another 30 years
Growing up, and even now to this day – one of my favourite movie lines of all time has to be from the ultimate sci-fi comedy classic Back to the…
Political Poll
14.09.2015Longer term decline for Sinn Fein, benefits government parties
The start of this new session of the Dail, will be focusing attention for politicians that an election is not far away. While we don’t know exactly when that General…