News
12.12.2014Red C is hiring
RESEARCH EXECUTIVE/ SENIOR RESEARCH EXECUTIVE Prospective candidates will ideally have some experience in both qualitative and quantitative research techniques. They should also be able to demonstrate excellent client service skills,…
News
26.11.2014Dept of finance, SME credit demand survey
The independent survey on demand for bank credit by SMEs in Ireland was published this month covering the period April to September 2014. This survey was conducted by RED C…
News
25.11.2014Improving consumer mood but struggling continues – Oct 2014
The latest RED C Consumer Mood tracking shows an improvement in consumer mood with increased expectations to how the Irish economy will fare in the next 6 months, and more…
Political Poll
24.11.2014A watershed for Fine Gael?
Having seen support fall last month against despite delivering the first non-austerity budget in years, Fine Gael were left wondering just how bad the water charge issue would affect the…
News
18.11.2014Ever considered getting a tattoo?
A few months ago, I wrote a blog about future technologies to watch out for. The feedback from clients and colleagues was a mixture of fascination, fear, WTF’s and OMG’s….
News
13.11.2014New mobile only advertising study demonstrates effectiveness of mobile advertising
A research first for the Irish market measuring the effectiveness of a mobile only ad campaign has shown that mobile advertising had a higher brand impact than the average scores…
Political Poll
27.10.2014Water charges negate benefits of positive budget
Question: How do you spoil the positive impact of the first non-austerity budget in years? Answer: Start the process of charging people for water at pretty much the same time,…
Comment
25.09.2014Maximising customer utility
What makes a satisfied customer and how do we ensure that it’s not a fleeting emotion? We in RED C predicate many of our insight recommendations on the quantitative answers…
Political Poll
15.09.2014Early signals that recovering economy could benefit government parties
The first poll after the summer recess, suggests that a good summer, from both a weather and an economic narrative point of view, has benefited the government parties. Fine Gael…
Comment
29.08.2014Building brand connection
In a world where consumers are sharing opinions, openly talking about what they like / don’t like about brands and their advertising, how does a brand connect? How do we…
News
28.08.2014RED C is hiring
RED C is delighted to announce that we are hiring at Research Exec and Senior Research Exec level. RED C is Ireland’s premier provider of research-based consultancy services. Founded in…
News
14.07.2014Ireland January – June 2014 by numbers
With the first six months of 2014 now behind us we take a look back on what numbers, big and small, have defining our country in the past six months.