News
08.01.2014Global poll of hope & despair
A global poll conducted among almost 67,000 people in 65 countries shows an increase in international positivity, as 50% believe that 2014 will be a better year than 2013. The…
News
12.12.2013The search for value for money
Customers are obsessed with it and companies are harassed by it, but how exactly do we define value for money? The recession saw a change in the way customers spend…
Political Poll
25.11.2013Gains for government parties suggest potential for future growth
So a good poll for Labour arrives, after six months of a progressive downward trend in support that has seen many of the party faithful questioning the direction the party…
News
21.11.2013Mobile behaviour and the implications for successful mobile advertising
IAB Ireland (Internet Advertising Bureau Ireland) commissioned RED C to conduct research into a Study “A Mobile Future”, in order to better understand mobile consumption and attitudes among Irish users,…
News
13.11.2013Research in action – local newspaper readership
INM Regionals are one of the leading publishers of local newspapers in the country with thirteen titles across Cork, Kerry, Louth, Wexford, Wicklow, Carlow, Sligo and north County Dublin. It…
News
07.11.2013Widespread support for same sex marriage
There is widespread support for the introduction of Same Sex Marriage into the Irish constitution among those likely to vote, with 76% of likely voters currently claiming they would support…
Political Poll
29.10.2013Lack of perceived “fairness” in budget hurts labour
Much of the talk before the Budget was announced was the need for Labour to get some wins with voters out of the Budget, and so halt the recent declining…
Political Poll
29.10.2013Importance of perceived economic competence on voter support
The state of the economy and how a party is perceived in terms of their economic competence is a key influence on voter behaviour. Recent evidence of this link was…
News
14.10.2013Red C credit crunch Tracking Oct 2013 – consumer confidence on the rise, increased consumer spend imminent
On the day before the release of the Budget for 2014, the most recent wave of the RED C Credit Crunch Tracker shows that consumer confidence is increasing across the…
Political Poll
16.09.2013Government parties under pressure
Despite a month which has seen much talk of possible green shoots of recovery in the economy, it is the government parties that remain under pressure in this most recent…
Political Poll
16.09.2013Seanad referendum may be closer than topline figures suggest
This poll also marks the start of the countdown to the Seanad referendum, with just under three weeks to go to the vote on the 4th October. In the past,…
News
30.08.2013RED C – Launch new brand to celebrate 10 years
RED C Research and OI Research complete full merger to mark 10 years of growth. RED C has helped our clients see clearly for the last decade, by transforming information…