News

Brexit – A Viable Possibility Should a Referendum be Called

New research from RED C and WIN/Gallup International has found that the majority of UK adults would vote to leave the European Union. In a recent pan European study conducted,…

Comment

Angela Merkel – Unfavourable Irish Opinion

New research from RED C has found that a significant proportion of the adult Irish population (45%) are unfavourable in their opinion of Angela Merkel. Ireland’s response In a recent…

News

Refugees – A European Problem Few Of Us Want

New research from RED C has found that a majority of those across Europe think the Continent should be doing more to help but on an individual country level, most…

News

Irish adults in denial over their health

A new study from RED C Research has found that despite alarmingly high levels of obesity in Ireland*, eight out of ten Irish adults (81%) consider themselves to be healthy….

Comment

Maximising customer utility

What makes a satisfied customer and how do we ensure that it’s not a fleeting emotion? We in RED C predicate many of our insight recommendations on the quantitative answers…

News

The search for value for money

Customers are obsessed with it and companies are harassed by it, but how exactly do we define value for money? The recession saw a change in the way customers spend…

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