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22.12.2015Angela Merkel – Unfavourable Irish Opinion
New research from RED C has found that a significant proportion of the adult Irish population (45%) are unfavourable in their opinion of Angela Merkel. Ireland’s response In a recent…
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10.12.2015May The Force Be With Your Brand!
The most anticipated movie of the year, Star Wars – The Force Awakens, is set to hit cinemas on the 17th December 2015. This will be the 7th movie in…
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02.11.2015The Intricacies of PR – Hope for the Government Yet
As the saying goes, a week is a long time in Politics, and there’s no questioning that this has been a long week for those in Government, particularly those in…
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12.10.2015The impact of mobile & native advertising
The impact extends beyond simply creating awareness of a new French wine range in Lidl to impact overall brand consideration for Lidl and brand perceptions in terms of product range,…
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04.10.2015Back to the Future – Marketing for another 30 years
Growing up, and even now to this day – one of my favourite movie lines of all time has to be from the ultimate sci-fi comedy classic Back to the…
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12.09.2015Gamification in Research – more accessible than you think!
It’s just over a month since the marriage referendum, and already the landscape of political support is changing. Government parties had noticed significant gains in support in the run up…
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12.03.2015Marketing ‘Ireland’
With St.Patricks day looming, the landscape of Dublin, and indeed Ireland already appears to be changing – green hats, scarves, bunting, green beer, influx of tourists, the usual. Arguably St….
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04.03.20155 trends in TV watching and what do they mean for advertisers?
For so long, the TV has dominated our living room and even our culture. But the time of the TV is waning and the last decade has brought a lot…
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25.09.2014Maximising customer utility
What makes a satisfied customer and how do we ensure that it’s not a fleeting emotion? We in RED C predicate many of our insight recommendations on the quantitative answers…
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29.08.2014Building brand connection
In a world where consumers are sharing opinions, openly talking about what they like / don’t like about brands and their advertising, how does a brand connect? How do we…
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03.07.2014Online engagement
I recently joined an online group. I’m not a big online contributor, but I thought the things people might have to say in this group would be of interest to…
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13.06.2014Here comes summer!
Let us don our shortest shorts and fall over our flip flops in the rush to get to the beach. Ah but wait… We live in Ireland. So planning for…