News
08.03.2014A better world with more women in politics
World a better place with predominately women politicians: says a third of respondents to global poll. Zurich, Switzerland: 08 March 2014 A global poll, conducted by WIN/Gallup International, the leading…
News
05.03.2014The Oscars 2014 – a lesson for brands!
With all eyes on the Oscars recently, we at RED C thought it was time to think about five points marketers and brands can learn from the world of showbusiness!…
News
28.02.2014Irish grocery – a changing landscape
This month marked an end of an era in the Irish grocery sector with all 24 Superquinn stores officially being rebranded to SuperValu on Thursday 13th February. Superquinn had built…
News
21.02.2014Strong claimed support for same sex marriage
At a topline level it appears that the same sex marriage referendum should pass relatively easily. When asked directly how they would vote if the referendum were to be held…
News
18.02.2014RED C credit crunch tracking Jan 2014 – positive outlook & mood
The latest wave of the RED C Credit Crunch Tracker shows further increases in consumer confidence with half now believing the Irish economy will fare better in the next 6…
News
14.01.2014Paddy power poll Jan 2014
It has often been said that you have to “innovate or die” and this has never been more the case than in the last decade. It was a time which…
News
14.01.2014Innovate – make the most of the New Year
It has often been said that you have to “innovate or die” and this has never been more the case than in the last decade. It was a time which…
News
08.01.2014Global poll of hope & despair
A global poll conducted among almost 67,000 people in 65 countries shows an increase in international positivity, as 50% believe that 2014 will be a better year than 2013. The…
News
12.12.2013The search for value for money
Customers are obsessed with it and companies are harassed by it, but how exactly do we define value for money? The recession saw a change in the way customers spend…
News
21.11.2013Mobile behaviour and the implications for successful mobile advertising
IAB Ireland (Internet Advertising Bureau Ireland) commissioned RED C to conduct research into a Study “A Mobile Future”, in order to better understand mobile consumption and attitudes among Irish users,…
News
13.11.2013Research in action – local newspaper readership
INM Regionals are one of the leading publishers of local newspapers in the country with thirteen titles across Cork, Kerry, Louth, Wexford, Wicklow, Carlow, Sligo and north County Dublin. It…
News
07.11.2013Widespread support for same sex marriage
There is widespread support for the introduction of Same Sex Marriage into the Irish constitution among those likely to vote, with 76% of likely voters currently claiming they would support…