News
14.10.2013Red C credit crunch Tracking Oct 2013 – consumer confidence on the rise, increased consumer spend imminent
On the day before the release of the Budget for 2014, the most recent wave of the RED C Credit Crunch Tracker shows that consumer confidence is increasing across the…
News
30.08.2013RED C – Launch new brand to celebrate 10 years
RED C Research and OI Research complete full merger to mark 10 years of growth. RED C has helped our clients see clearly for the last decade, by transforming information…
News
29.08.2013COMREG – consumer telecommunications survey
RED C recently conducted a consumer telecommunication survey for ComReg in order to assess incidence of usage and satisfaction with telecommunications provision for home landline, fixed broadband, mobile broadband and…
News, Political Poll
21.07.2013Fianna Fail support falters, rather than collapses
“A week is a long time in politics.” Perhaps a somewhat overused quote, first uttered by British Prime Minister Harold Wilson, but it still very much holds true today. The…
News
26.06.2013SME Credit Demand Oct 12 – Mar 13
The results from this period’s Credit Demand Survey show that SME credit demand, while remaining low, continues its gradual upward trend. This is helped by a backdrop of continued stabilisation…
News
21.06.2013Consumer confidence on the rise – June 2013
The latest Credit Crunch Tracking Report from RED C shows that there is now a strong belief that the Irish economy is recovering among consumers. Summer 2013 may be the…
Comment, News, Political Poll
14.06.2013Fianna Fáil support falls back
The standout feature of this poll is the fall-back in Fianna Fáil support following a recent revival that saw them neck-and-neck with Fine Gael on voting intention. Their support now…
News
07.06.2013Research in action – Dublin airport
In a world where board rooms are demanding more ‘bang for their buck’, marketing and communications teams are constantly pressurised to demonstrate the effectiveness of their advertising campaigns. The likes…
News, Political Poll
27.05.2013Is this the tipping point, as FF and FG support level?
For the first time in almost five years of monthly RED C polling, Fianna Fail support has matched that of Fine Gael. Both parties secure 26% of the first preference…
News
15.05.2013Research in action – three mobile
Since the dawn of marketing, one of the biggest conundrums for manufacturers and marketers worldwide has been how to design and develop products or services with a combination of features…
News
29.04.2013Where do the opposition go from here? – APR 2013
Fine Gael retain 28% of the first preference vote in this poll, 8% below the level the party achieved at the last election. In itself the figure is not that…
News
26.04.2013Research in action – Absolut Vodka
The alcohol market in Ireland has changed significantly since the onset of the recession in 2008. The pub trade has fallen by over 30% with consumers switching to drinking alcohol…