Movie Genre Development
2017.10.04This future-facing research was designed to help our movie studio client identify how to maximise the success of future titles, across both family and non-family audiences.
We developed a multi-methodology approach, including stakeholder immersion, an online community, in-home deep dive interviews and quant validation.
As a result of this holistic research approach, utilising the depth of qual and the rigour of quant methodologies, we were able to identify a set of ‘golden rules’ for the genre, to help build future marketing strategies around each new title release.
