Techniques
In this section of the website we have brought together all of the different techniques we use to uncover consumer stories.
Mystery Shopping
RED C has considerable experience in mystery shopping and our fieldwork panel and research team are well placed to understand the possible pitfalls. We have designed mystery shopping research for…
International
As part of the WIN network, the largest global network of 47 independent research agencies, we can offer clients research around the world. Our network covers 90% of the World’s market….
Telephone Research
RED C have our own high tech 25-seater CATI Centre, located in Dundalk, the home of many call centres in Ireland. Our CATI interviewer staff consists of a panel of…
Consumer Immersion
Consumer Immersion is a unique means of enabling clients to spend time talking to and asking questions of consumers, in a controlled environment. In addition to recruiting consumers and organising the…
Qualitative
RED C have a team of highly experienced qualitative moderators, many of whom are dualist researchers that are able to work with customers, developing understanding through qualitative research and then…
Strategic Planning
RED C work closely with businesses to use research insights to develop medium to long term strategic plans. Our new product, STRAT Man has been hugely successful and has allowed…
Ethnography
Nothing brings you closer to consumer needs that actually spending time with them, observing how they live their lives and where your brand, product or service interacts. At RED C…
Face to Face
RED C have our own internal field department, with a number of Field managers and Executives, who manage all our face to face research including door to door in home, intercept…
RED C Live – Online Research
RED C use a variety of different online survey techniques to reach different consumers. RED C Live is our own online panel has over 40,000 panel members, making it…